You may have just started your business, and do not have money to spend on advertising. You, therefore, need to look for a cost-effective way to get your brand name out into the market. In the earlier days, it may have been difficult because the only free resource was word of mouth advertising. But now, with the online platform, you get so many tools that do not require a significant expenditure of money. We will explore some of them below.
· Have A Good Website
The first step to marketing your business for free is to have a good website. With platforms such as Shopify and WordPress, creating a website is easy, even for those without technical knowledge. You will have many things that you can use in coming up with a good design. The most important thing is to consider the web host provider you will opt for. You do not want slow loading pages which will result in poor user experience for your web visitors. You must also ensure that the pages are easy to navigate and that you have relevant content that is engaging and informative.
· Local Listings
Platforms such as Google, Yahoo, and Bing have places you can list your business for free. The advantage you have is that your company will come up on the search engines, making it easy for customers to find you. Using such platforms is as easy as filling in a registration form, giving contact details, and you are good to go.
· Social Media
Social media is so much more than a place for people to interact. Many businesses have seen the value of advertising on such platforms. You have a wide variety of advertising channels, including Facebook, Twitter, Instagram, Linkedin, and YouTube, among others. You can tailor your content to specific audiences. With a little budget, you can take advantage of the ads to push your content, and you are sure to reach a broad audience base.
Blogging is a fantastic way to build brand awareness for your company. It is interactive, and you get the opportunity to push relevant content. It will also help position you as an authority, which will help you build a loyal customer base. Ensure you keep on coming up with interactive content for your consumers. Schedule your posts so that your web visitors always know when they can look forward to new content. Remember, your content has to resonate with the audience and answer specific needs they may have. You, therefore, have to have your finger on the pulse about what your customer pain points are. You come in as a solution provider while connecting with your audience.
· Search Engine Optimization (SEO)
Search engine optimization has become an essential phrase in the online space. It helps the search engines find you, and with the proper use of SEO, you will rank highly. It will make it more likely for the right audience to find your company. It is, however, essential that you learn to do it well, and you will find many resources online that can teach you how to do it.
· Maximize On PR
You can create awareness of your company without having to spend too much money. In fact, you can end up spending none at all if you use the right tactics. Press releases are an effective way to get your message to the market. You must build relationships with relevant media.
Remember, media people have deadlines to meet with regard to stories, and you should be the one who gives them the content. They will start to view you as an industry authority, and will actively look for you anytime they have stories around your industry. Invest in getting to know the relevant journalists and foster an open-door policy with them. The more people read about you in the media, the higher the level of awareness you will create.
Post press releases on your website and other sites that post news items.
· Network within the Online Platform
It is essential that you join the different networking opportunities within your industry. Platforms such as LinkedIn are fantastic avenues for meeting professionals like yourself. Not only do you get to learn a lot, but you also get to interact, get referrals, and promote your business. The tip is to ensure that you are very active within the groups. Contribute relevant content as much as you can so that you build your profile as an authority.
· Leveraging The Power Of Means Influencers
Influencers will give you an excellent opportunity to promote your product and brand. They have a good following and a high level of credibility. Use them on platforms such as Instagram. Influencers have taken the time to create a social media presence, and they have very many followers.
Such followers will agree to whatever the influencer says, and can, therefore, sway their followers to adopt your brand. Depending on the influencer you work with, you may not need to part with a cent. You may, however, need to give them some of your products so that they can provide reviews and encourage people to use them. Giving them products to test may be cheaper than having to pay them money.
Also, look out for bloggers who have a significant social media presence. They do have the power to sway the audiences, and you will benefit by working with them. Other than the products, give them industry-related news, so that they can use it for their material.
Email marketing can generate a lot of brand awareness, but you need to do it correctly. You will need to build a client emailing list. You must also create relevant content that you will send to targeted audiences. You have to be careful not to bombard the recipients with too many emails; otherwise, you will end up in the junk mail. You also have to schedule your content so that the customers have something to look forward to.
We have shared with you some excellent ideas on how to market without spending money. You must, however, remember that many other people are doing the same thing and you need to stand out in your communication.