When launching a new social media campaign, there are specific tips you need to consider to optimize what you are doing. You need to create the right engagement to grow your audience base organically. The result is the ability to generate leads which could lead to conversions. It all starts with understanding the platforms well and targeting the right audience. We will explore some ideas you can implement in the next campaign.
· Be Careful About the Landing Pages
You place a lot of emphasis on ‘The funnel,’ but you need to convert whatever leads you get. The landing page is crucial because this is the point at which you will capture the right people. Social media platforms like Facebook have the ‘call button’ on the ads. They give the user an easy way of reaching you without having to go through your website. By simply clicking on the button, they get access to you, and you have the opportunity to convert them into lifelong customers.
· Use Life Events
Finding your audience at the right place is an incredibly powerful marketing strategy. Use the events that your target audience attends to create relevant advertising content. You will, for example, find the Facebook life events, which is what the audiences find valuable. It could be a wedding, birthday, girl’s day out, among others. By following such occasions, you can create content around them. If, for example, a couple announces an engagement, you can start creating wedding gift ideas, thus responding to an event that you know is coming up.
· The Visual Experience Is Vital
Use of high-resolution images will help boost your social media marketing campaign. Pictures are as powerful as any messaging you will ever use. It will prompt the user to click on the ads, but you need to ensure that the content they get is relevant and appealing. There should be a seamless integration between the visual experience and how you present the messaging.
· Build Your Online Community
Building an online community is essential for any social media campaign. The use of hashtags is useful and will help the user to find relevant content easily. You can then use the hashtags on all the other social media platforms you are using. You get the opportunity to cross-pollinate your message across the various platforms, thus offering the same experience wherever your followers interact with your brand.
· Use Twitter To Promote Your Content
You have the power to maximize on hot topics for your social media campaigns. Twitter is a fertile ground for testing your marketing content. It will give a clear indication of how well the audience will receive whatever you put out. By taking advantage of the analytics, you can evaluate their engagement. It will help you see whether you would want to put it on any of the other platforms. The tool is free to use and only requires that you take a little time to find out what your audience will respond to.
· Use Ad Metrics for your campaigns
There are specific ad metrics in social media platforms. For Facebook, there is the relevance score, and for Twitter, you have the Quality Adjustment Bids. It helps you understand how visible you are, thus giving you a good indication of which ad copies have the best conversions. You can then take such ads and repurpose them for use across the other social media platforms. It allows you to push out similar messaging without having to go back to the drawing board every single time.
· Narrow Your Social Engagement Focus
Many new entrepreneurs mistakenly think that the best way to build brand awareness is to cast your net as far as you possibly can. The result is lower engagement rates and ads that do not perform well. You cannot hope to capture widespread attention because different users have different needs. You can, however, narrow your focus so that you target smaller audiences. Platforms such as twitter have geo-targeting, that will restrict your content to the audience you want to focus on.
Use the tools you will find on the social media platforms to target your audiences appropriately. Depending on what you are pushing, you can target using age, income, educational levels, among others. You can go further and target specific interests and hobbies, among others. It allows you to create relevant campaigns that you are sure will reach the people you have in mind.
· Be Careful About Being Too Specific
It may sound like we are negating our point above, but you should not be too specific. Being too particular means that you stick to stringent parameters, which could result in a tiny audience reach. You will find that you are spending money on ads but only very few people. You, therefore, have to achieve the right balance when profiling your audience.
· Keep up with the monitoring
Monitoring allows you to know what is performing well and what is not. It also lets you know when you need to come up with new content. You will, for example, find that you may promote a particular ad for some time, but the engagement starts to dwindle. You will then need to come in with a new campaign, or repurpose the older ones.
· Stories Will Help You Sell
Do not put all your focus on selling content and forget about the social part. Social media is a place for fun and relaxation. You must, therefore, let your audiences know that there is more behind your brand than just pushing marketing content. Share stories about your company, your brand, behind the scenes, among others. You build better engagement, and the audience feels like they are part of your brand.
Social media has so much potential, but only if you take the right steps. Use our points above to create successful campaigns. You will build an extensive online community while creating brand awareness for your company.
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