Marketing your product on the online platform requires that you have a good ecommerce platform. Creating your website is the first step. You then need to have good traffic to your online store. Linking your social media pages to your website will help bring traffic to your site. Now you are ready to market your product, and that is where we come in. We will share with you some fantastic ideas you can implement. It does not matter whether you are marketing an existing or new product; our tips will work either way.
· Email Marketing
There can be no discussion on online marketing tactics without discussing email marketing. To date, it remains one of the most effective ways to acquire new customers. You can use it to communicate with new subscribers. You can offer them incentives that will make them visit your online store. You can upsell, or use it to remind any customer who has an abandoned cart to complete their purchase.
All you need is a proper email list, relevant content, and a schedule of sending out the emails. You will find tools that will allow you to automate the process, thereby making it easy for you to keep up with the emailing. All you need to do is set up the schedule, and the emails will go out at the right time. The process is automated, and so there is no chance that you will forget to send out the communication when you should.
· Gift Guides
You will find gift guides on some of the search engines. If someone is, for example, looking for a holiday, wedding, or birthday gift, the search engines will recommend the product and where to buy it. You have the opportunity to become part of that list, but getting featured there is not that simple. You will have to give a reason why they need to include your products. The author has to see that your product will add value to the end consumer. You, therefore, have to be very creative with how you describe the item so that you highlight the unique selling aspects of your products.
· Affiliate Programs
Adding affiliate programs to your ecommerce store can help you move your products. Work on a commission structure for anyone who makes a sale. You also need to share with the affiliates the best practices with regards to promoting your products. You should not leave it entirely up to them to come up with the marketing language. Your brand has to have consistent messaging across all platforms. You will need to guide them on how you want them to communicate the different aspects of your product.
· Consider Using Periscope
You may or may not have heard about periscope because it is relatively new on the social platforms. Periscope is a live-streaming tool, which in some cases will work better than a Facebook update or tweet. You have the opportunity to do demos, pre-empt questions in the form of a Q&A, and highlight the product USPs, among others.
Facebook has an extensive audience base, and you must consider having it as part of your social media marketing strategy.
Use the Facebook custom audiences to communicate with your email subscribers and website visitors. You get to customize the ads as per the target audience, thus a higher probability of the people seeing the content you are pushing.
You can also have the Facebook shop section on your page, which will allow people to buy products directly from the shop. Think about integrating your Facebook to your Shopify store for additional sales channels.
· Search Engine Optimization (SEO)
If you have not experienced the marketing potential of search engine optimization or SEO, you are missing out on a useful marketing tool. SEO allows the search engines to find your company or products easily. A good ranking will ensure that customer get to see you when they type in specific keywords. Use the online resources to come up with both long and short-term keywords to improve your SEO. It also helps you build links back to your website as well as enhance the performance of your pages. SEO is not easy in the initial stages, but once you get a good grasp, you will find it easy to implement. You will get a lot of traction on your website.
· Word Of Mouth Marketing
Word of mouth marketing is very powerful because someone else is endorsing your product. Many people will ask for a review before deciding whether or not to buy items. When someone positively talks about your product, not only will it increase product awareness, but you have a higher chance of making a sale.
· Video Content
Many of the social media platforms allow for the posting of video content. Platforms such as YouTube rank very well on search engines like Google. Make sure whatever content you put out is informative and exciting. Also, encourage people to subscribe to your channel and share the material to create more awareness.
Invest in a good quality camera that has a good microphone so that the videos and sound quality is excellent. You face a lot of competition in the online space, and no one has the time to try and make out blurry pictures. Most importantly, the speaker has to be engaging to capture people’s attention. You know how platforms such as YouTube have so many videos. If you are boring, or the quality of your content is wanting, you will lose your audiences.
The online space has a lot of potential for any business to create awareness of their brand and products. With the right tactics, you can generate a lot of interest and reach a vast audience base. Most importantly, you will realize that some of the ideas above do not require you to spend any money. So even if you are starting your business, you can still take advantage of some of these platforms. Make sure you understand your audience and what they need. Any information you send out should show them how your product will make a positive difference in their life.
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